Disney has revealed that it is moving towards plastic-free packaging for its line of classic dolls ordered from any Disney store in North America and shopDisney.
Announced on the Disney Parks Blog by Anthony Armenia, he stated that this merchandise update has arrived “just in time for Earth Day”, which is this Thursday, April 22.
“The plastic-free packaging is made of sustainably sourced paper that is 100% recyclable, and it’s easy to open, too!”
“The collection includes 15 classic characters such as Queens Anna and Elsa, Ariel, Belle, Jasmine, Moana, Tiana and more!”
“The new plastic-free packaging can be recycled curbside, or reused, providing you and your families the opportunity to utilize the box as a prop at playtime or for storage any time!”
“This plastic-free packaging will become available at global locations later this year. It’s also part of Disney’s broader commitment to environmental stewardship.”
“We are always exploring new ways to lessen our environmental footprint and develop more innovative packaging and products that align with that goal.”
“A lower impact on the environment and an easier, more magical playtime experience? I can’t think of a better way to celebrate Earth Month!”
“Amp up playtime with our new plastic-free packaging for these classic dolls, available now on shopDisney.com and at select Disney stores and Disney Parks.”