MagicBand+ adds interactive features to the MagicBand technology and “Hey Disney!” voice assistant will add functionality to Disney hotel rooms.

Disney has unveiled two new technological achievements meant to carry its theme park and resort guests’ imaginations into the future: the MagicBand+ wearable and the “Hey Disney!” voice assistant.

These new innovations are designed to tie together technology and magic, creating a seamless and fun experience for guests of the Walt Disney World Resort.


The Walt Disney World Resort first announced the MagicBand in 2013, which allows guests to access their hotel rooms, park tickets, reservations and more with a flick of the wrist.

Beginning in 2022, Disney is introducing the next-generation MagicBand+, which will retain those popular features and add new functionality.

Guests will be able to unlock experiential moments of magic throughout the Walt Disney World theme parks and resorts using MagicBand+.


MagicBand+ will come alive at various times with color-changing lights, haptic vibrations and gesture recognition, enhancing the environment’s immersive storytelling.

Here are some examples:

  • Play like a bounty hunter in a galaxy far, far away and find virtual bounties throughout Black Spire Outpost in Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios.
  • Interact with the “Disney Fab 50 Character Collection,” the golden sculptures spread throughout the Walt Disney World theme parks.
  • Experience nighttime spectaculars in a new way as they see their bands light up and complement the magic in the skies, including the new “Harmonious” at EPCOT and “Disney Enchantment” at Magic Kingdom Park.

Disney is also creating its own custom voice assistant using Alexa technology for supported Amazon Echo devices, called “Hey Disney!”

They say that this voice assistant will work alongside Alexa to respond to vocal prompts, bringing Disney characters and stories to life in magical new ways to make guest stays more convenient, engaging and enjoyable.

“Hey Disney!” will make the services Alexa users know and love – weather forecasts, timers, alarms, etc. – magical with the help of popular characters such as Mickey Mouse, Olaf, C-3PO and many more.

“Hey Disney!” will begin rolling out in Disney Resort hotel guest rooms across Walt Disney World in 2022 as part of the 18-month 50th anniversary celebration, and will be available at no extra charge.

Guests will be able to experience “Hey Disney!” and purchase MagicBand+ beginning next year. More details will be revealed at a later time, so stay tuned!