Patrick T. Fallon/Bloomberg

Bob Chapek, CEO of the Walt Disney Company said on Monday that he believes there have been changes in consumer’s attitudes towards movies and these attitudes will continue after the pandemic.

Speaking at a Morgan Stanley media and technology conference on Monday, Chapek said that “the consumer is probably more impatient than they’ve ever been before, particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them”.

Chapek also said that the company will continue to experiment with offering films online for purchase as seen with premiers for new releases on Disney+ such as Mulan.

“We like to let the consumer be our guide in almost all situations, I don’t think there’ll be the tolerance for a title being out of theatrical for months and yet it hasn’t had its chance for it to be thrown into the marketplace in another distribution channel.”

Disney released a live-action remake of Mulan as a premium title for $29.99 for Disney+ subscribers and Pixar’s Soul was free to all subscribers from Christmas Day – 6 months later after originally scheduled for a theatrical release.

Upcoming Disney films including Raya and the Last Dragon which starts screening at U.S. theatres on March 5, will be simultaneously available on Disney+ with Premier Access.