Universal Orlando Resort has launched a new brand campaign, “This Changes Everything,” which will debut during Super Bowl LX on NBC and Peacock this Sunday.
The Campaign
Developed in partnership with creative agency Lucky Generals, “This Changes Everything” is a multi-part series following four guests from different walks of life on their transformative journeys at Universal Orlando Resort.
The four stories include:
- “Lil’ Bro” — A little brother tired of being reminded of his youth by his big brother
- “Blended” — A blended family taking their first vacation together
- “Smile” — A braces-wearing teen who has lost her smile
- “Super Fan” — A group of super fans with one friend who can’t seem to let loose
The 60-second “Lil’ Bro” spot will air just before halftime during Super Bowl LX. The remaining stories will debut over the next month. The spots were directed by Ben Quinn at Superprime.
Four Theme Parks
Universal Orlando is home to four theme parks: Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay, and Universal Epic Universe. The resort also includes 11 resort hotels and a nighttime entertainment complex.
What Universal Says
“‘This Changes Everything’ is more than just a campaign — it signals a new chapter for Universal Orlando and reflects the spirit of what our guests experience here every day,” said Alice Norsworthy, President, Global Marketing, Universal Destinations & Experiences. “Universal Orlando isn’t your typical theme park destination — it’s a place where you can let go, be yourself and share special moments with your family and friends in ways you may have never imagined.”
The campaign will also include additional elements throughout the year, including a partnership with X focusing on moments of transformation during major sporting events in February, as well as content collaborations with Twitch and TikTok.
Source: Universal Orlando Resort
