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Universal Orlando Resort has unveiled a first look at their upcoming Super Bowl commercial, giving fans a glimpse of what millions of viewers will see during the Big Game this Sunday.
The teaser, shared on Universal Orlando’s official social media accounts this morning, carries a bold message: “We didn’t just revolutionize theme parks. We’ve changed everything you know about vacations forever. Welcome to the four parks of Universal Orlando Resort.”
Four Parks for the First Time
This marks a significant moment for Universal Orlando, as it’s the first time the resort can officially advertise as a four-park destination. With Epic Universe set to open on May 22, 2026, Universal is wasting no time positioning itself as a major competitor to Walt Disney World.
The four parks now include:
- Universal Studios Florida
- Islands of Adventure
- Volcano Bay water theme park
- Epic Universe (opening May 22, 2026)
Super Bowl Advertising: A Major Investment
Super Bowl commercials are among the most expensive advertising slots in the world, with 30-second spots reportedly costing upward of $7 million. Universal’s decision to secure a spot during Super Bowl LX, which airs February 8 at Levi’s Stadium in Santa Clara, California, signals a massive marketing push ahead of Epic Universe’s grand opening.
The commercial will reach an estimated 100+ million viewers, making it the perfect platform to announce that Universal Orlando is no longer just a two-park resort with a water park—it’s now a full-scale vacation destination designed to compete directly with Disney.
What This Means for Theme Park Fans
Universal’s aggressive marketing strategy suggests the company is confident that Epic Universe will be a game-changer. The new park features five immersive worlds including the Wizarding World of Harry Potter – Ministry of Magic, Super Nintendo World, and lands themed to Universal Monsters, How to Train Your Dragon, and a Celestial Park hub.
With Disney World’s next major expansion still years away, Universal is seizing the moment to capture market share and establish itself as the must-visit destination in Orlando for 2026 and beyond.
Watch the full commercial during Super Bowl LX on Sunday, February 8, 2026.
Source: Universal Orlando Resort on X
