Marvel characters have always held a special spot in pop culture, resonating with fans from all walks of life across the globe, and its this new brand spot that seeks to celebrate that legacy. To celebrate, Marvel has debuted a breathtaking and inspiring new brand spot that shines a spotlight on some of the most impactful characters and storytelling that they’ve created over the last 85 years.
The core elements of Marvel’s superheroes is connection. While the storytelling celebrates the superhuman and the fantastical, the superheroes we have all come to know and love are a celebration of the human element. Selflessness, empathy, inspiration, and the human connection that not only makes us care for one another, but that allows us to see parts of ourselves in these fantastical stories, and truly believe that just about anything is possible. “I’ve always tried to do stories that the characters have human qualities – anyone can relate to,” Stan Lee stated.
To celebrate these connections that have been made over the last 85 years, Marvel has releasing a Brand Spot that looks at the legacy of storytelling that has become a triumph of popular culture over nearly a century, including archival footage of one of the founders and modern figurehead of Marvel, the late Stan Lee, as well as Kevin Fiege, Producer and President of Marvel Studios, and the talents that have starred in fan-favorite Marvel movies, like Angela Bassett (Ramonda, Black Panther), and Tom Hiddleston (Loki). These exclusive looks at the various talents behind your favorite stories and heroes are masterfully interwoven with some of the most impactful, memorable, and breathtaking scenes from across the extensive Marvel Cinematic Universe, immersing guests in an experience honoring the artistry of Marvel storytelling like never before.
“In the comic books, and in the movies, story’s always the most important element,” says Stan Lee, in the video released by Disney; and this emotional, heartwarming spot drives home just how important storytelling is to Marvel Studios.
Included in this mastercut of moments from across the MCU will be select scenes from highly anticipated upcoming Marvel movies like Captain America: Brave New World, Daredevil: Born Again, Ironheart, and Thunderboltz, allowing this Brand Spot to not only celebrate the history of the storytelling legacy that Marvel has forged the path for, but the bright future of the stories we’ve all come to know and love.
