Kraft Heinz is coming to Disney dining in a much bigger way. A long-term partnership will bring 10 brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, to hundreds of locations across Disney’s North American parks and cruise ships.
The partnership begins rolling out in summer 2026, with new menu items, dining experiences and products planned throughout the year. Disney also plans to install HEINZ condiment stations and custom-designed equipment across its U.S. parks.
It’s a wide footprint. The changes cover Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim and Disney Cruise Line sailings departing from North America. Disney’s studios, streaming platforms, events and media campaigns are also part of the multi-year agreement.
Where will Kraft Heinz appear at Disney?
Hundreds of dining locations are included, with Disney specifically naming settings ranging from Main Street, U.S.A. to Star Wars: Galaxy’s Edge. At Walt Disney World Resort, guests can expect participating Kraft Heinz brands to appear across dining locations as the rollout progresses.
The parks component won’t stop at familiar condiments. Disney and Kraft Heinz plan to develop franchise-inspired menu items and guest experiences, although individual dishes and participating restaurants haven’t been named.
Custom-designed condiment equipment may be the most theme-park-specific part of a partnership built around ketchup, and honestly, that detail is doing a lot of work.
Disney Cruise Line is included, too. The agreement applies to North American sailings, but Disney hasn’t identified specific ships, restaurants or starting dates for those onboard changes.
When can guests see the first D23 preview?
HEINZ will appear at D23: The Ultimate Disney Fan Event in Anaheim on August 14, 15 and 16. The brand plans to bring new sauces from its Sauce Vault, giving attendees an early look at part of the collaboration.
If you’re attending D23, those three event dates are the first specific guest-facing opportunity Disney has named. Park visitors don’t have a restaurant-by-restaurant schedule yet, so the broader dining changes will arrive in stages during the summer and through the remainder of 2026.
Philadelphia and Kraft Mac & Cheese are among the confirmed brands, while the other seven haven’t been identified. Specific menu prices and access requirements also remain unannounced.
The scale makes this relevant for anyone planning meals at a Disney destination, especially families who already recognize these brands at home. What changes on the plate will depend on the location, but the partnership reaches from Main Street, U.S.A. to restaurants at sea.
Source: The Walt Disney Company
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