Hallmark’s holiday pop-up shop opens Wednesday, October 7, at Disney Springs at Walt Disney World Resort. It’ll sell merchandise inspired by and featured in Holiday Ever After: A Disney World Wish Come True.
The limited-time shop will also carry other Disney and Hallmark products. Holiday greeting cards, collectible ornaments and Disney gifts are part of the selection.
- Movie premiere: Saturday, November 28 at 8/7c on the Hallmark Channel, during Countdown to Christmas.
Disney first revealed the Disney Springs pop-up at D23 on August 16, 2026.
The movie connection extends beyond merchandise inspired by its story: guests can browse products that appear in the film itself.
Hallmark also plans a film-inspired collection for select Hallmark Gold Crown stores, Hallmark.com and other retailers. That collection spans greeting cards, ornaments and gifts, along with gift wrap.
What is Holiday Ever After about?
The holiday romance follows Lindsey, played by Lacey Chabert, on a Christmas trip with her extended family. Their destination is Walt Disney World, where Lindsey discovers an awkward neighbor.
Philip, played by Travis Van Winkle, has the room next door.
He’s a recent disastrous first date. He’s also traveling with his family. As their paths cross throughout the stay, Lindsey and Philip begin finding common ground. A holiday wish Lindsey makes in Cinderella fountain could turn their rivalry into romance.
The cast also includes Richard Kind and Christy Carlson Romano. Taegen Burns and Asher Alexander appear, with Patrick Renna in a cameo role.
Some filming took place at the resort. The movie will premiere during Hallmark Channel’s 17th annual Countdown to Christmas programming event.
This is Hallmark Channel and Walt Disney World’s first collaboration on a new, original movie. The brands’ relationship, though, reaches back decades.
Hallmark Chief Brand Officer Darren Abbott traced that history to a shared Kansas City connection. Hallmark founder J.C. Hall and Walt Disney became friends, helping lead to Hallmark’s first licensed products. Those included the first greeting card featuring Mickey Mouse.
The pop-up brings that longstanding product relationship into the movie’s holiday setting, with film merchandise available before its television debut.
Source: Disney Parks Blog
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