TikTok Shop Super Brand Day featuring Disney brings a week of holiday shopping to TikTok beginning November 4. The inaugural event brings together Disney Store and more than 20 participating brands.

Disney Store will debut two products there first: the Star Wars Darth on a Hearth plush and Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack. Shoppers will have early access throughout the event before both products reach Disney’s online store.
Disney Store launched on the platform last November. This event gathers dozens of products in one place, including designs inspired by Star Wars, Pixar, and Disney Princess characters.
- Event ends: November 10.
- Early-access products’ wider release: November 11 on DisneyStore.com.
- Shopping location: TikTok’s Shop tab, through the Super Brand Day featuring Disney image.
What can you shop?









The assortment spans home goods, toys, beauty, fashion, and accessories. Participating brands include Crocs, Old Navy, and Touchland, alongside the brands with specific products below.
Girls Crew will offer holiday jewelry.
Disney Store’s two early-access products sit alongside stocking stuffers, clothing, home decorations, and kitchen appliances. Here’s the merchandise Disney named for the event:
- ColourPop: Mickey Mouse Christmas cosmetics collection.
- Blackwing: Pencil sets.
- Disney Store: Mini plush and other toys.
- Bags: Belt bags and tote bags.
- Holiday decorations: Light-up wreaths shaped like Mickey Mouse.
- Displate: Metal posters featuring characters.
- Corkcicle: Disney Princess Go Cup XLs.
- Select Brands: Mickey Mouse Waffle Maker.
- Dash: Disney Popcano Popcorn Maker.
The Mickey-shaped wreaths light up. The kitchen selection ranges from a Disney Princess cup to appliances for making Mickey waffles or popcorn.
Shopping and TikTok LIVE
To reach the event, open the “shop” icon in TikTok’s navigation bar, then select the Super Brand Day featuring Disney image. That opens the event’s shopping experience, bringing Disney Store products and participating brands together.
Select items will also be available through specific brand storefronts.
Creators will showcase standout products on TikTok LIVE throughout the event. Disney Store will kick things off with its own LIVE on opening day, featuring gifting, ornaments, and other holiday favorites.
TikTok Shop manages all purchases. Its terms and conditions apply to products purchased through the platform.
Source: Disney Parks Blog
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