Downtown Disney District’s holiday displays at Disneyland Resort start with planning in January, months before decorations appear.
The work spans window displays, graphics, and merchandise presentations. Holiday music is part of it, too. Product design teams develop a holiday style guide and art package that help shape the stores’ seasonal look.
Rebecca Atterbury, senior manager of Retail Visual Design, helps translate those concepts into retail environments across Disneyland Resort. Atterbury brings three decades of visual merchandising experience to the role. Atterbury also helps lead Disney’s Product Development and Visual Design team and has spent 26 years with the company.
Retail Visual Design manager Maricela Valadez works with the team as ideas move from sketches and conversations into finished displays. During installation, Valadez also gives guidance on window designs from a guest’s perspective.
How the displays reach the stores
Once teams finalize installation concepts, senior manager of Visual Merchandising Christine Dunklin and her team select merchandise assortments. They also develop the product presentations guests see throughout the stores.
“Visual merchandising is about creating a cohesive story that brings products and programs to life,” Dunklin explained.
At World of Disney, the holiday work includes window displays and merchandise displays. Atterbury makes final adjustments to the windows, while Valadez also styles mannequins during installation.
Product Development drives the creative vision, while Visual Merchandising shapes how teams present products and stories. Operations supports execution, and Resort Enhancement teams help bring the designs to life.
Distribution Services handles pickups and deliveries. That team supplies the products needed for installations across locations, helping other teams keep displays on schedule.
Store Planning determines how teams organize and use retail spaces from business and operational perspectives. Merchandise Operations then gets locations set and stocked for guests once installation is complete.
Source: Disney Parks Blog
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