Viktor&Rolf x Disney Cinderella Doll Gets Its Own Documentary

Disney, Mattel, and Viktor&Rolf are giving collectors an inside look at one of the most buzzed-about fashion collaborations of the year. The 30-minute documentary special “Disney Princess: Create Your World – Mattel and Viktor&Rolf” premieres March 24, 2026, on Hulu and ABC Owned Television Stations’ digital and streaming platforms, as well as @Disney on YouTube globally.

Contents

From Paris Fashion Week to Your Shelf The “Create Your World” Series Where to Buy the Doll Related Articles

The documentary follows all three brands through the creative journey behind the Viktor&Rolf x Disney Collector Cinderella Doll, a limited-edition piece that debuted at Paris Fashion Week and reframes Cinderella as a high-fashion collector’s muse. The film is produced by renowned documentary filmmaker Reiner Holzemer.

From Paris Fashion Week to Your Shelf

The Viktor&Rolf x Disney Collector Cinderella Doll debuted at Paris Fashion Week in January 2026, bringing Cinderella’s iconic ball gown into the world of couture. The doll features Viktor&Rolf’s signature subversive text, “I Came, I Saw, I Left Early,” in sparkling letters across the blue tulle gown, a cheeky nod to Cinderella’s famous midnight exit. The dress also features an oversized Elizabethan collar, dramatic ruffled hemline, and meticulous hand-finished details.

The documentary takes viewers from that first spark of inspiration through the design process at the Viktor&Rolf atelier and all the way to the Paris Fashion Week debut. Designers Viktor Horsting and Rolf Snoeren appear in the film, along with key collaborators from all three brands.

“Collaboration really unlocks creativity and sort of sparks different thinking,” says one of the creative leads in the official trailer. Viktor&Rolf co-founders Viktor Horsting and Rolf Snoeren add: “We wanted to be a completely different new vision of Cinderella. It’s a very serious piece of fashion.”

The “Create Your World” Series

“Disney Princess: Create Your World – Mattel and Viktor&Rolf” is the third episode in Disney’s “Create Your World” documentary series, which explores high-fashion collaborations through the lens of Disney characters and collector culture. Previous episodes featured Coperni and Pandora. The series is available on Hulu, ABC Owned Television Stations’ streaming platforms, and @Disney on YouTube.

Where to Buy the Doll

The limited-edition Viktor&Rolf x Disney Collector Cinderella Doll is available now at MattelCreations.com and Viktor-Rolf.com. Stock on limited-edition Mattel collector pieces moves fast, and this one generated significant buzz from the Paris Fashion Week debut.

If high-fashion Disney collabs are your thing, this sits alongside recent drops like the Disney x Marc Jacobs SS26 Tennis Collection and the exclusive pieces at Disney Store Times Square.

Source: Mattel Corporate