Avengers: Doomsday is on the way, and so many brands are getting in on the action. Doctor Doom alone gets a LEGO bust, a plush with glowing green eyes and a role-play mask.
Hasbro, the LEGO Group, Mattel and Bandai have 41 products in the lineup so far: 31 from Hasbro, five from LEGO, three from Bandai and two from Mattel. Disney is going crazy with the toy collabs for this movie.
Everything is grouped around the Fantastic Four, the X-Men, The New Avengers and Doctor Doom himself.
The Fantastic Four
Mister Fantastic, Invisible Woman, Human Torch and The Thing are all in Marvel Legends, Hasbro’s 6-inch collector line. Mister Fantastic comes in a two-pack with H.E.R.B.I.E. Invisible Woman and Human Torch share a two-pack with a force shield and four flame effects.
The Thing gets a solo Marvel Legends figure with an alternate bearded head. Hasbro Pulse’s UK store lists all three for shipping around Wednesday, November 11, 2026.
The Thing also shows up in Actionverse, and Hasbro made The Thing Clobberin’ FX Fists. Human Torch gets a Titan Series figure too.
The X-Men
The X-Men side of Marvel Legends has Cyclops and Gambit, and Magneto gets a figure too. Cyclops comes with an Optic Blast effect that plugs into an alternate visor. Gambit gets a bo staff and two kinetically charged playing card effects.
Hasbro Pulse UK lists Cyclops and Gambit for shipping around Wednesday, October 28, 2026. Beast is in Hasbro’s Actionverse line.
The LEGO sets
LEGO’s New Avengers Tower is the big one. The four-level, 954-piece set stands over 13.5 inches high. It has a lab, landing pad and control room, and a removable side panel hides a detention cell.
It comes with Doctor Doom, Yelena, Red Guardian, Bucky Barnes, Human Torch and Sentry minifigures.
Epic Battle: Doomsday Showdown has a fully jointed, brick-built Sentinel that stands over 10 inches tall. The Sentinel goes up against Doctor Doom, Magneto, Thor, Nightcrawler, Mystique and Mister Fantastic minifigures.
There’s also a 433-piece Quinjet with Cyclops, Doctor Doom, The Thing and Captain America. A LEGO BrickHeadz set has Gambit, Thor, The Thing and Doctor Doom.
On Thursday, October 22, LEGO.com listed the Quinjet and BrickHeadz set as available now. The New Avengers Tower and Epic Battle were on backorder, with shipping listed in 60 days.
The Avengers
For role-play, Thor gets a Rumble Strike Hammer and Captain America gets a Battle-React Shield. In Marvel Legends, Thor comes with Mjolnir and Stormbreaker. Captain America includes his shield and backpack, and Shang-Chi gets two Ten Rings power effects.
Bandai’s S.H.Figuarts Thor includes Mjolnir with painted-on cracks, with a December 2026 release in Japan. S.H.Figuarts Captain America comes with his shield and large wing parts, with a January 2027 release in Japan.
Doctor Doom himself is everywhere
Doctor Doom appears across all four brands, from LEGO and plush to action figures and role-play toys.
LEGO’s 379-piece Doctor Doom Bust has a repositionable neck and jaw, a foil hood and cape, and a Doctor Doom minifigure to display next to it. LEGO.com listed the Doctor Doom Bust as available now.
Mattel’s Doctor Doom Feature Plush has a vinyl head and a felt cape. Press the button on his chest, and his eyes glow green with sounds.
Bandai’s S.H.Figuarts Doctor Doom has a wire-reinforced cape for more dynamic poses. It’s set for a December 2026 release in Japan.
Hasbro has Doom in Marvel Legends, the Titan Series and Actionverse. Hasbro Pulse UK lists the Marvel Legends Doctor Doom for shipping around Wednesday, October 28, 2026.
There’s also a Power Glow Doctor Doom, a Doctor Doom Action FX Figure and an Actionverse Duo of Doom 2-Pack. The Doctor Doom Doomglow Blaster glows in the dark, and the Doctor Doom Power Surge FX Mask is part of the role-play lineup.
Hot Wheels joins in
Mattel’s other piece is the Hot Wheels Superstar Speeders Avengers: Doomsday Loop Challenge Trackset.
The full 41-product lineup
Hasbro (31)
- Marvel Legends Doctor Doom
- Marvel Legends Thor
- Marvel Legends Captain America
- Marvel Legends Cyclops
- Marvel Legends Gambit
- Marvel Legends Magneto
- Marvel Legends Shang-Chi
- Marvel Legends The Thing
- Marvel Legends Mister Fantastic and H.E.R.B.I.E. two-pack
- Marvel Legends Invisible Woman and Human Torch two-pack
- Titan Series Doctor Doom
- Marvel Titan Series Doctor Doom (a second Titan Series Doom listing)
- Titan Series Thor
- Titan Series Captain America
- Titan Series Human Torch
- Titan Series Doctor Doom, Captain America and Human Torch pack
- Titan Series Thor, Doctor Doom and The Thing pack
- Actionverse Doctor Doom
- Actionverse Thor
- Actionverse The Thing
- Actionverse Beast
- Actionverse Action Figure 3-Pack
- Actionverse Duo of Doom 2-Pack
- Power Glow Doctor Doom
- Doctor Doom Action FX Figure
- Doctor Doom Doomglow Blaster
- Doctor Doom Power Surge FX Mask
- Thor Rumble Strike Hammer
- Captain America Battle-React Shield
- Doomtech Action Set
- The Thing Clobberin’ FX Fists
LEGO (5)
- New Avengers Tower (76352)
- Epic Battle: Doomsday Showdown (76348)
- Quinjet (76347)
- Doctor Doom Bust (76345)
- BrickHeadz Heroes and Villain (40880)
Bandai (3)
- S.H.Figuarts Doctor Doom
- S.H.Figuarts Thor
- S.H.Figuarts Captain America
Mattel (2)
- Doctor Doom Feature Plush
- Hot Wheels Superstar Speeders Loop Challenge Trackset
When Avengers: Doomsday opens
Avengers: Doomsday opens in theaters Friday, December 18, 2026. If you missed it, here’s everything on the Avengers: Doomsday trailer and tickets. I also rounded up Spider-Man: Brand New Day toys and Avengers: Endgame Encore merch if you’re building a Marvel shelf.
Source: Disney Consumer Products
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