Shanghai Disney Resort’s yearlong 10th birthday celebration, “With You, It’s Magic+”, officially kicked off on March 20, 2026 — International Happiness Day. The park opened on June 16, 2016, so the actual 10-year mark comes in June, but Disney decided to start the party early, and today was the opening salvo.
Resort President and General Manager Andrew Bolstein set the tone: “To celebrate this 10-year milestone, our amazing cast members have spent the past two years pouring their hearts and energy into preparing a spectacular celebration.” Chinese pop star Liu Yuning performed the celebration’s anthem, “Magic Together,” at the opening event.
Three new and reimagined experiences debuted today across the park.
The Heart of Magic: A New Castle Stage Show
“The Heart of Magic” is a brand-new show on the Enchanted Storybook Castle stage. The castle now features three satellite stages connected by bridges, giving the show room to breathe across four chapters. Mickey and Friends anchor the production, with characters from Cinderella, Winnie the Pooh, Tangled, Mulan, Frozen, Toy Story, Coco, and Turning Red all making appearances.
Two characters are making significant debuts. Hercules arrives at Shanghai Disneyland for the first time ever. Miguel from Coco steps into his first major park role anywhere. For fans of those properties, this is a real moment.
FriendSHIP! The Duffy and Friends’ Special Pre-Parade
The parade lineup gets two upgrades. First, the FriendSHIP! pre-parade features a new golden ship float carrying all seven Duffy Friends in celebratory outfits. Selected guests can join the procession — an interactive touch that should make this a hot ticket.
Second, Mickey’s Storybook Express parade adds a full Zootopia unit. Judy Hopps, Nick Wilde, DJ Officer Clawhauser, Gary De’Snake, Brian Winddancer, and the Big family all appear on Gazelle’s concert bus. The unit performs “Try Everything” from the original Zootopia and “Zoo” from Zootopia 2. It’s the most robust Zootopia presence in any Disney parade right now.
Illuminate! A Nighttime Celebration — Reimagined
The nighttime spectacular gets a new grand finale: “Magic Together: A Special 10th Birthday Celebration.” Mickey appears in a magician’s ensemble for the finale. There’s also a new Wish segment featuring Asha, Star, and “This Wish” — adding the newest Disney animated film to the show’s rotation.
New Merchandise, Tickets, and the Star Squad
The resort’s new Star Squad characters are dressed in blue-and-gold celebration outfits for the yearlong event. Park-goers can also pick up 10th birthday themed collectible puzzle tickets featuring 30 Disney characters — a smart piece of park merchandise that turns admission into a keepsake. A broader birthday merchandise collection is also available throughout the resort.
A Resort That Has Earned This Moment
Shanghai Disney Resort welcomed 14.7 million visitors in 2024, ranking fifth globally and first among all Disney parks in China. A decade in, it’s a legitimate anchor of Disney’s international parks business — and this celebration reflects that.
The “With You, It’s Magic+” celebration runs throughout the year, leading up to the actual June 16, 2026 anniversary date. More programming and experiences are expected to roll out over the coming months.
Source: Shanghai Disney Resort official announcement
