Disney has revealed the shopping lineup for D23: The Ultimate Disney Fan Event presented by Visa, running August 14, 15, and 16, 2026, in Anaheim, California. Attendees will find exclusive apparel, limited-edition collectibles, Disney Parks treasures, books, vinyl records, and first-to-market collaborations.
Several stores will use virtual queues, while others will operate through standby access.
What can fans buy at the D23 Marketplace?
The D23 Marketplace will bring together products inspired by Disney characters, franchises, and parks. Featured collections include merchandise for the 25th anniversary of The Princess Diaries, along with items from Star Wars, Marvel, and Disney Parks.
A dedicated D23 Marketplace Pin Store will debut with limited-edition and limited-release pins. Different designs will be released on Friday, August 14, Saturday, August 15, and Sunday, August 16. Photobooths and medallions round out the marketplace area.
What is coming to the Disney Store booth?
The booth will feature a life-size claw machine photo opportunity and limited meet-and-greets with Disney Artists. Pre-registration for the sketch and signing sessions is open in the Disney D23 app through July 24 at 12 p.m.
Guests entering through the booth’s main entrance can scan their badges for an event-exclusive tote bag or sticker featuring character illustrations by Disney Artists, while supplies last. And yes, a life-size claw machine is a very Disney way to turn shopping into a photo stop.
Disney Store access will use a standby queue. Purchases will work differently from a conventional booth: attendees scan a QR code, shop online, and have products delivered to their homes through DisneyStore.com.
Which collections are at The Walt Disney Company Store?
The Walt Disney Company Store returns with two locations inside the Anaheim Convention Center. One will carry the official event collection, including collaborations with RSVLTS, Spirit Jersey, Nike, and Loungefly.
A separate collection draws from Walt Disney’s Suite 3H office in Burbank. Other merchandise will feature Disney animated Epic Rivals and Walt Disney Studios landmarks.
On August 14, The Walt Disney Company Store will use a virtual queue, followed by possible standby access after boarding groups are redeemed. Only standby queues are planned for August 15 and 16. The pin store will use virtual queues across all three days, with standby access possible later.
What should D23 guests know before shopping?
If shopping is a priority, check the required queue for each location before getting in line.
Products will also be subject to availability, including the complimentary tote bags and stickers.
Source: D23 Communications
More photos from the collection
Discover more from Theme Park Shark
Subscribe to get the latest posts sent to your email.
